Lokacin fitarwa: Oktoba-27-2021
Biyu Goma sha ɗaya Carnival Siyayya yana nufin ranar tallace-tallace ta kan layi a ranar 11 ga Nuwamba kowace shekara.Ya samo asali ne daga tallan tallace-tallace na kan layi wanda Taobao Mall (Tmall) ya gudanar a ranar 11 ga Nuwamba, 2009. A lokacin, adadin 'yan kasuwa masu shiga da kuma kokarin haɓaka ba su da iyaka, amma yawan kuɗin da aka samu ya wuce sakamakon da ake tsammani, don haka 11 ga Nuwamba ya zama tsayayyen tsari. kwanan wata don Tmall don gudanar da manyan ayyukan talla.Double goma sha daya ya zama taron shekara-shekara a masana'antar cinikayya ta yanar gizo ta kasar Sin, kuma sannu a hankali ya shafi masana'antar cinikayya ta intanet ta kasa da kasa.
A kan Nuwamba 11, 2021, 2021 Biyu Goma sha ɗaya Carnival Siyayya ya fara.
Tun lokacin da Tmall ya ƙaddamar da bikin cin kasuwa na "Double Eleven" a cikin 2009, wannan rana ta shekara ta zama liyafar cin kasuwa na gaskiya ga dukan mutane.
Ƙarfin "Double Eleven"
Ana iya ganin hargitsi na "Double Eleven" daga yakin tallace-tallace na tallace-tallace.Gidan yanar gizon e-ciniki ya sanya rukunin tallace-tallace tare da taken "fuska-fuska" a cikin kafofin watsa labarai da yawa.Taken ya haɗa da "bayyana isar da sauran rabin wata", "50% kashe karya", "mummunan bita da naman ɗan adam" abun ciki, yana nuni kai tsaye ga farashin masu fafatawa Batutuwa kamar tsayin karya, jinkirin isarwa, tallace-tallacen dandamali na kayan jabu. , gimmicks na talla, da ƙirƙirar bayanai.A haƙiƙa, waɗannan matsalolin sun kusan zama matsala ta gama gari a fagen kasuwancin e-commerce.
Ya kamata a lura da cewa tare da ƙara matsananciyar gasa tsakanin manyan kamfanoni na e-commerce, gaban "Double Eleven" ya kasance tsawon wata guda.Ko da yake wannan dabi'a ce ta 'yan kasuwa ta kwatsam, gasa ta rashin tsaro ta haifar da munanan abubuwa da yawa: A gefe guda, yawan sha'awar mutane yana ƙara ƙarfafawa da haɓaka, a daya bangaren, amincewar masu amfani da shafukan yanar gizo na e-commerce ya wuce gona da iri.Bugu da kari, yana kuma haifar da matsaloli kamar mamaye masana'antar isar da kayayyaki, marufi da yawa da kariyar muhalli da sharar gida.
A cikin mahallin karuwar matsin lamba kan tattalin arzikin kasa, hauhawar fasinja mai tasowa da babban adadin ma'amala na yau da kullun na bikin "Double Eleven" na bikin cin kasuwa na yau da kullun yana nuna ƙarfi da ƙarfi da ƙarfin amfani da mutane, wanda babu shakka yana haɓaka buƙatun cikin gida Alama ce mai kyau. ."Bugu da kari" na buƙatun kasuwancin e-commerce ya bayyana babban yuwuwar amfani da yanar gizo na kasar Sin, wanda shine karon farko tsakanin nau'ikan tallace-tallace na gargajiya da sabbin nau'ikan tallace-tallace.Shugaban rukunin Alibaba Jack Ma ya yi imanin cewa bikin cin kasuwa na "Double Eleven" alama ce ta sauye-sauyen tattalin arzikin kasar Sin, da yaki tsakanin sabbin hanyoyin talla da tallan gargajiya.Manazarta sun ce, bayan nasarar da aka samu na nodes biliyan 10, tsarin ciniki na kasar Sin yana "canzawa sosai" - an sauya tsarin hada-hadar kasuwanci ta yanar gizo daga kasancewa daya daga cikin karin hanyoyin hada-hadar hada-hadar kayayyaki zuwa babban abin kara kuzari a cikin gida a kasar Sin.Daga wannan, tsarin tallace-tallace na gargajiya an tilastawa haɓakawa ta kowane hanya.(Huaxi Metropolis Review Daily)
Ƙwararrun mabukaci na "Biyu goma sha ɗaya" ba za a iya shiga cikin kumfa na dijital da ke karuwa kowace shekara ba.Idan kuna son samun ci gaba cikin sauri, duka kasuwanci da masu siye dole ne su kasance masu hankali.Ta wannan hanyar kawai, "Double Eleven" ba zai zama bikin "sharar datti" ba